Regional coverage for Health Heroes
Lloydspharmacy launched its search for the nation’s health hero with the help of our regional expertise.
It wanted to encourage readers to enter their local Lloydspharmacy and vote for the staff member that had gone beyond the call of duty to improve the health and wellbeing of their immediate community.
A total of 38 regional newspapers were identified and covered the story while the five finalists, and eventual winner, were given additional billing in their local newspapers.
The finalists were launched at a prestigious award ceremony attended by Prime Minister David Cameron MP and Health Minister Jeremy Hunt MP.
It increased footfall into the pharmacies and highlighted the important and often lifesaving role that Lloydspharmacy pharmacists and staff perform on a daily basis.
It also signposted Lloydspharmacy as a place to get on-the-spot healthcare advice.