Making developer a model for public consultation

Skill area: Media relations / Crisis management

Objective: Dialogue with stakeholders

The development of Gloucester Business Park by Arlington Securities plc was dogged by powerful opposition from vociferous local communities backed by their local councillors. The local media ran a stream of negative and unbalanced coverage with “no comment” from the developer.
 
We provided balanced coverage through positive stories that communicated Arlington’s readiness to listen to its neighbours and to resolve reasonable concerns. We secured endorsements and set up milestone photo-opportunities with VIP visitors and potential investors into the business community.
 
The critical line with the media was the pressing importance of the new business park to secure future inward investment, jobs and prosperity.