Lobbying on behalf of retail pharmacy

Objective:

Put this client on the lobby-map

Strategy:

Communicate the client’s story of protests over changes to the supply of oxygen to patients when retail pharmacy lost this NHS Service. We wrote about the health risks with case studies of frightened patients. We took a petition to the House of Commons with the client photographed lobbying their MPs.

Results:

This kick-started Cambrian’s lobbying role and gave them the confidence to take on other issues where retail pharmacy’s role was undermined.