Lobbying ministers on hygiene
Skill area: Parliamentary monitoring and campaigning
Objective: Manage high profile launches
When we launched a campaign to promote the health risks from poor hygiene we supervised a novel national research project by the University of Westminster. University students observed the public’s poor hand washing habits in public lavatories.
As part of the campaign launch, we liaised with leading political influencers, MPs and government departments to ensure that the results were seen at the highest levels.
Powerful support for the campaign was secured from the high profile Professor Hugh Pennington who provided quotes on the research findings and called on the Government to address the issue.
Discussions also took place with the Department of Health, providing the Health Minister with the research findings and starting an ongoing dialogue.