Launching a natural skincare product
Skill area: Promotional marketing builds beauty consumer database
Objective: Support the Harrogate Sulphur Soap brand
We conducted a promotional campaign including media competitions to generate both publicity and a database of shoppers with a keen interest in natural skincare products.
Our copy detailed the virtues of the ‘stinking well’ – the spring waters of Harrogate popular with 19th Century pharmacists.
A product sampling exercise among beauty writers had strong results and the range was included in the “tried and tested” pages of the glossy women’s magazines and the Green Christmas Guide.
Many of the magazines remarked on our strong photographs.