Issues-led campaign over landfill tax

Objective:

To showcase the company as forward thinking and well versed in the economy, finance, commerce and environmental impact and issues surrounding Landfill Tax.  

Strategy:

Thought provoking think pieces written and placed in vertical and horizontal targets to demonstrate that landfill and landfill tax has similar implications and pitfalls for companies across many sectors.  

Results:

Exclusive coverage in respected titles like Cleanroom Technology, Premises and Facilities Management and Police Professional and created a voice of authority for the client.