Handling'watchdog' TV for utility
Skill area: Crisis management
Objective: Limit the damage of watchdog TV
Our utility client had a days notice to field a hostile media interview on the BBC2 watchdog programme 'Working Lunch over the charge of doorstep mis-selling to a pensioner.
We recommended full co-operation. We briefed the BBC and scrutinised the interview mechanics and likely questions. We ensured that the client was trained and prepared to field every question, allowing for the programmes simplistic, tabloid style. The company got the chance to defend its sales practice and the spokesman radiated its ethical values.