Generating leads for solar firm

Skill area: Lead generation

Objective: Secure regional PR coverage for solar panel firm

Gravitas was tasked by national solar panel installer Solar Technology to secure regional coverage which would boost recognition of its brand and generate sales leads.
Seizing on the appetite for positive news stories around newly-introduced feed-in tariffs for renewable energy, we set about publicising this firm to identified UK regions.

We wrote a news statement which signalled the firm’s arrival on the scene, as well as highlighting that 80 jobs would be created as a result of its UK-wide sales drive.
We had a solar panel-clad dolls house built and arranged a photo shoot at one of the county’s recognised beauty spots.
We pitched the story to the regional newspapers, business magazines and glossy consumer titles.
The result: widespread regional coverage that grabbed readers’ attention and informed them that our client was in prime position to help them take advantage of generous government incentives to generate their own electricity.