Education on hand hygiene

Skill area: Education platforms

Objective: Support teachers and nurses in communicating key hand hygiene messages to help children

When clients want to engage with stakeholders in a more enduring, meaningful way, education platforms can hold the key.

GOJO wanted to cement relationships with the organisations it supplies with infection control packages by providing education programmes that they could use with their audiences.

Our smart idea was to bring to life Hero Jo – a superhero used in GOJO’s education programme – and send him on visits to UK schools to teach children how to wash their hands properly and dispense bugkilling gel. We commissioned a Hero Jo costume to be worn by student actors.

Hero Joe has proved so popular he soon had a packed schedule of personal appearances.

Of course, the activity attracted media attention, but this was at its heart a health education tool.