Controlling takeover messages
Skill area: Sensitive news management
Objective: Reassure trade and local markets over takeover
The media can become a headache during takeovers if news just 'leaks.
Teignbridge Propellers was about to be taken over by US giant Merchant Marine. The media began to speculate about job cuts, loss of identity and move from its home-town.
The chairman briefed us to step in and in days we had staged a press conference where the takeover was explained as a "quantam leap forward for the firm and local economy.
We briefed the senior management on media interview techniques and the result was a 'deluge of TV, radio, newspapers and trade press coverage.