Continued buzz for LloydsPharmacy project

Skill area: Regional media relations

Objective: Generate media coverage to drive footfall into local pharmacies

LloydsPharmacy EPN

Continued buzz for LloydsPharmacy project

In the last two years Gravitas has so far secured more than 360 pieces of coverage with a reach of more than 21.5million during the project for pharmacy giant LloydsPharmacy and the figure is still growing.

The client calls us ‘a well-oiled machine’ thanks to our seamless handling of their regional store openings, a comparison Gravitas is proud to receive having created a strong system to ensure nothing falls through the gaps.

LloydsPharmacy embarked on a new concept in health called the European Pharmacy Network (EPN) transforming stores across the UK offering customers improved access to health services, such as pain management and skin advice.

Gravitas was tasked with promoting the new style stores to local media and drive footfall by organising ribbon cutting events, writing press releases, organising photographers and securing coverage in local media.

During the last two years we’ve built an almost encyclopaedic knowledge of the regional media in the UK and Ireland and out photography contact book is fit to burst.

Two years in and Gravitas is still generating consistent coverage thanks to these great relationships – sometimes working on up to 40 EPNs a month – with no sign of slowing down.