Celebrity launch raising consumer awareness of charity aims

Skill area:  Media relations and event planning

Objective:  Launching Compassionate Shopping Guide

We launched the Compassionate Shopping Guide from animal welfare charity Naturewatch on World Animal Day.  

The book listed beauty products made without any form of animal testing.  We secured press attendance at the launch and heavy media coverage in national, consumer and local media  by majoring on Twiggy’s role as charity patron and through a photoshoot where staff posed in animal costumes.