Awareness for pharmacy initiative
Skill area: Media Relations
Objective: Highlight depth of pharmacy expertise
Gravitas was handed a brief by AAH Pharmaceuticals to run a national consumer campaign - raising awareness of the healthcare services provided by the UK pharmacies it supplies.
Working for AAHs All About Health brand, we set about launching a new website dedicated to providing healthcare advice and helping users locate their nearest All About Health Pharmacy.
To add weight to our campaign, we formed a partnership with a leading charity, the Patients Association, to commission a survey into attitudes towards pharmacy.