Awareness for pharmacy initiative

Skill area: Media Relations

Objective: Highlight depth of pharmacy expertise

Gravitas was handed a brief by AAH Pharmaceuticals to run a national consumer campaign - raising awareness of the healthcare services provided by the UK pharmacies it supplies.

Working for AAH’s All About Health brand, we set about launching a new website dedicated to providing healthcare advice and helping users locate their nearest All About Health Pharmacy.

To add weight to our campaign, we formed a partnership with a leading charity, the Patients Association, to commission a survey into attitudes towards pharmacy.