Attracting new buyer for insolvent firm

Skill area: Crisis Management

Objective: Make good business case via media

Prinknash Abbey Pottery needed a buyer or it would be forced to close.  Gravitas was tasked with announcing a trade sale with great care, positioning it as a viable financial investment with the right management team in place.   Bland copy would not get the national exposure needed, so we needed to spice it up. 

A media conference was organised with the Abbey’s monks present in full garb showing their wares. We secured widespread coverage in the national and regional newspapers, radio and television stations. 

We ensured that the key messages came out - the credentials of the business and the strong investment returns - and a buyer came forward in days.