Achieving balance over BBC investigation

Skill area: Crisis PR

Objective: Achieve balance on BBC Panorama

BBC Panorama is notorious in pursuit of a story. So when they called our client for comment on a damning NHS scandal on low grade surgical instruments made in Pakistan, we knew they were in for a rough ride. But as trained journalists we knew our media law and quickly showed we would not tolerate any deviation from the 'rules of the game’.
 
The goals were achieved. We secured fair, balanced and accurate coverage that distanced our client from the controversy, reflected its industry-leading position and gave it a clean bill of health as an ethical company.
 
Better still, there were no follow-up calls from other media after the programme was aired, and there was no loss of confidence from our client’s NHS customers. And throughout the storm, the client was allowed to get on with its job.