Top PR campaigns in 2015
This year has seen a number of super effective PR campaigns, from well thought strategies, to quick wit. Here’s our roundup of favourites from 2015.
In this great campaign Burger King created the McWhopper proposal to coincide with World Peace Day. It targeted McDonalds suggesting they ‘set aside the beef, with beef’ and create a burger combined with both fast food giants’ ingredients – the ‘McWhopper’.
Unfortunately burger fans were left disappointed after McDonalds refuted the proposal and instead criticised Burger King for comparing its rivalry with war.
Snickers reacts to Jeremy Clarkson
Now we all remember earlier in the year when Jeremy Clarkson was fired from the BBC following THAT incident with a member of catering staff.
The best response to the outburst came from Snickers. As part of their “You’re not you when you’re hungry” campaign they sent the star of Top Gear a box of Snickers and tweeted a photo.
A simple, but hugely effective, piece of reactive PR.
NHS Blood and Transplant
This clever national campaign was in response to the need for new blood donors. The NHS teamed up with more than 600 organisations and saw them remove their As, Bs and Os from signs and shop fronts across the UK.
Waterstones, Odeon, Green and Blacks and even Downing street participated in the campaign which is said to have generated 30,000 new sign ups within the first week, helping more than 100,000 people.
Salvation Army & The Dress
#TheDress caught social media by storm and Salvation Army in South Africa took the opportunity to raise awareness of domestic abuse.
This is a great example of a brand effectively piggybacking on a current story to send a powerful message.