Think outside the box to be first past the post

The crowds have left Cheltenham and as horses and jockeys recover, it’s got us thinking about how a good comms strategy gets you first pass the post.

Today’s PR tip: Think differently. Channel your team’s creativity to develop of a fresh approach to say, social media.

Twitter? Everyone’s tweeting, but who is listening? Why not create a Twitter webchat with an expert or develop your own brand-reinforcing hashtag that followers care about.

Blogs? Yawn. All doing it. Invite experts to blog a different perspective. Or get a customer to write about a particularly nifty experience you’ve given them.

Creativity is a big word but it doesn’t have to be scary. Just channel it right and you could be onto a winner