The Comms Doctor - When 'no comment is not enough
At times of crisis ‘no comment’ is probably the worst thing you can say. Consortia will face criticism if local services are threatened, if the public purse is being wasted, if patients suffer or care standards drop.
They must face the media, especially in bad times, so it is vital to prepare for and handle PR threats by reacting rapidly, limiting the damage and delivering confident, positive messages to achieve balance.
Effective media relations are included in the Functions of GP consortia document, and Gravitas has already handled crisis situations for leading GPs, hospital trusts and other healthcare organisations.
We can help you meet the challenges head on, win the support of stakeholders, and prevent HR nightmares such as misinformation, rumours and ‘whistleblowing’ by engaging with staff at all levels.