The Comms Doctor - Media training from the horses mouth
Media training recently topped a poll of concerns among GP commissioners examining their competency frameworks. Consortia must have spokespeople ready to face tough, probing or slanted questions designed to provoke a knee-jerk response. The good news is these leadership and communication skills can be learned and perfected.
Our supportive and stimulating training supplies the skills, confidence and composure to handle even the trickiest of interviews, in a way the media find credible and useful.
Ex-journalists with daily paper and broadcast backgrounds provide “horse’s mouth” advice to help crystallise key messages and practise delivering them clearly and concisely. Sessions involve a high degree of role-play and are run with colleagues learning from one another as well as from the tutors. The outcome: delegates learn to avoid common mistakes and pitfalls, and deliver for their organisation a strong and confident voice.