Starting strongly in 2013

Public relations consultancy Gravitas has come off the 2013 starting blocks strongly with new clients that boost its activity in the healthcare and environment sectors.
The Cheltenham-based company has been appointed by ready-made grass maker Wildflower Turf and rehabilitation service provider Health and Case Management Limited (HCML) to build image and reputation in their respective fields.
Wildflower Turf, who provided the synthetic grass for the opening ceremony at last year’s Olympic Games, asked Gravitas to help raise its profile through an Olympic-themed case study.
The study and further projects, including maximising Wildflower Turf’s presence at a major environmental event in March, will target key communities including planners, architects, builders and landscapers as well as showcase the company’s success. 
Meanwhile, HCML provides rehabilitation services to the insurance and corporate markets, helping injured parties on their road to recovery. Gravitas will use news releases and creative ideas to promote the company in insurance, legal and business media.
“These new clients have come to us because they recognise our skills and experience in the health and environment sectors,” says Gravitas managing director Kay Williamson.
“Tackling issues in biodiversity and sustainability will help us make a significant impact in the health and environment sectors and we’re really excited to see what the rest of the year brings.”