Pop-up shop power for cosmeceutical firm

We have added a top-notch skincare range to our growing portfolio of products for people wanting to look 10 years younger, safely.

We have been chosen by a leading cosmeceutical brand, Novostrata, to spearhead a promotional campaign with two outcomes - to take soundings from consumers and achieve a launch that shows women there is an alternative to "the knife”.

We have plumped for an interactive experience - to stage the first ever pop-up-shop in Cheltenham Spa, lasting for three weeks, with parties, samplings and feedback sessions.

Free skin checks - on hydration, pigmentation and damage - will let shoppers find the best package for their particular skin type and reassure them that a cosmeceutical 15 years in development can protect skin naturally.

For our sake we are delighted to be working with a company just like us - ambitious, resourceful and with exciting plans for the future.

The pop-up shop will open its doors in Cheltenham’s Montpellier Arcade from Friday 5th October to Saturday 27th October. On Tuesday 23rd October from 11am there will be a 'Skincare in Seconds’ workshop for busy mums wanting to learn skincare shortcuts. On Thursday 18th October from 5.30pm the shop will host a ’10 Years Younger Anti-Knife’ event for anyone wanting tips and tricks to prolong the ageing process the natural way. To book a free space at one of the events contact novostrata@gravitaspr.co.uk.