No Fear - #SmearForSmear
It’s Cervical Cancer Prevention Week and charity Jo’s Trust is running a fab social media campaign to encourage women to get tested.
We’ve been watching the hashtag #SmearForSmear all week as bloggers, vloggers, celebs, journalists and normal women put on their best lippie and smear it across their faces.
According to the charity 26 million people saw the campaign in the first 24 hours and we can’t wait to see the final figures.
The Jade Goody effect has worn off in recent years so a campaign like this is perfectly timed to re-highlight a serious condition that can be prevented with a simple, regular check-up.
Nice work Jo’s Trust!
Take your own #SmearForSmear selfie and tweet your support to @JoTrust on Twitter.