It’s Showtime, folks

The words 'triple-dip recession’ almost sound like an amazing dessert but the reality is this is something the UK could face, as latest figures show the economy could re-enter recession.

The Office of National Statistics today described the economy as 'sluggish,’ so what can companies do to avoid the same fate? Today’s PR tip is to think about your timings to get in front of customers.

Whether you want to be in the glossies or get in front of people at shows, timing is everything. It may sound crazy given there’s still snow on the ground, but monthly magazines are thinking about their summer features now and the trade and consumer shows are just about to get into full swing.

Shows are packed with potential customers and the journalists of the magazines they read so it’s important to get your key messages across. Visit a show beforehand to get a feel of how companies present themselves to potential customers and write a list of do’s and don’ts from your experience.

Think about how you want to come across to your customers and present yourself and your product well. It’s important to make a good first impression as this could be the difference between a one-off purchase and prolonged customer loyalty.

Finally, use shows as a vital part of your communications strategy and make the most of them, they could help build a solid customer base.

Now, where’s that dessert?