Gravitas Sees Clearly After 100% Optical Win

Exciting news - we've been appointed to handle press for the 100% Optical show in 2016.

After a successful pitch we won the account on the back of our impressive optical industry experience.

Gravitas PR MD, Kay Williamson, said, “I’m thrilled we’ll be working with 100% Optical to help make 2016 their best show yet. We’ve got years of experience in the optical sector and have run seamless press offices at shows like the BSAVA congress over the last few years. I know the team is excited to get going on the account and we can’t wait to start creating a fabulous buzz around the show in the UK and abroad.”

We were delighted to have been highly recommended to show organisers by our optical clients and have 22 years’ experience in the healthcare industry, including eye health, for UK and international companies.

We won three PRCA DARE awards in 2014 for our work with eye health awareness campaign Think About Your Eyes.

Lisa Cruddas, Marketing Manager for 100% Optical, said, “We are delighted to have Gravitas PR on board for 100% Optical 2016. Their impressive optical industry experience combined with their energy and creativity will be a huge contributing factor to the ongoing success of our fresh and innovative London show.”

We can't wait to get going!