Gravitas boosts health presence
Gravitas has been tasked with raising heart health awareness by new client Vitagenus.
The company, which produces food supplement ProKardia, was formed after founder Anna Hughes’s sister died following heart problems associated with high blood pressure.
The supplement includes L-arginine, an ingredient that helps strengthen the cardiovascular system and can go some way to preventing heart disease, high blood pressure and strokes.
Gravitas managing director Kay Williamson says: “We’re looking forward to highlighting how important it is to take care of your heart. Every year, 200,000 people die from cardiovascular diseases so we are going to find playing a part in tackling that problem particularly rewarding.”