Four PR Books You Should Read Already

There's always time to brush up on your PR skills so take a look at our pick of the best books that can polish existing knowledge or teach you something new.

#SignificantBrands: From Survival to Significance by Jeremy Waite

There’s so much good about this book and we haven’t even finished it yet! It’s a labour of love for Jeremy who has tirelessly looked into brands at all levels over the years highlighting how we can use PR, marketing and social media to help our own clients reach the Holy Grail title of ‘significant brand’.

What’s also great about this is that for every book sold 100% of the profits are donated to code.org – that’s one hour of coding and computer science for five primary school children with each book – securing our digital future. In this Jeremy is really walking the talk by making #SignificantBrands a brand with a purpose in its own right.

My #PRstack: A Practical Guide to Modern PR Tools and Workflow – The #PRstack community

Is there anything more satisfactory than a great PR industry collaboration? With practical advice on some of the best tools around to help manage workflow, interpret data and build more successful strategies My #PRstack is an industry triumph.

We’re a little biased as a chapter was penned by one of our own account managers, Angharad, but the wealth of practical advice in My #PRstack is invaluable, especially as it’s available as a free download! Word on the street is there’s a volume two in the works so keep an eye out for that, or join the community using #PRstack on Twitter.

The PR Masterclass: How to develop a public relations strategy that works! by Alex Singleton

A former Telegraph journalist, Alex’s book is perfect for those just starting out in PR and a helpful reminder for those of us with a few years under our belts. One to grab for practical advice on how to build a successful PR strategy and some interesting examples of things done well…and not so well.

Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich

A book that dispels the unhelpful myth of PR as ‘spin’ and takes it back to its roots – solid relationship building.

Whatever area of the PR you work in Gini will remind you why taking the time and energy to build lasting relationships – with journalists, stakeholders and consumers – are invaluable when it comes to building a brand. A great read for those of us working to get earned media for clients.