Five Minutes With...Sarah Pinch

CIPR President Sarah Pinch is a busy woman – alongside her Presidential role she also runs her own agency and is the Non-Executive Director of the Health and Safety Executive.

Despite this she found five minutes to chat with us about her work and the role of the CIPR in 2015.

Hi Sarah, thanks for taking the time to speak to us. You’re wearing a lot of hats these days – what does a typical day look like for you?

I am fortunate to have an exceptionally exciting year, the business is two years old and growing, as President and as a newly appointed NED for the HSE.  My days are exceptionally busy and there are always decisions to be made, phone calls to make and emails to answer.  But I always try to have time for some kind of exercise (usually walking – I have some rather extraordinary looking trainers and am training for the half Moonwalk in May).

We know from Twitter that you’re a fan of shoes! With so many things going on what would you say is the best thing about your job?

Variety, being paid to do something I love and volunteering, through the CIPR, to improve our profession.

And the worst?

Time wasters.

We agree with you on that. As CIPR President what would you say is the biggest challenge facing the PR industry in 2015?

What it has always been – being seen as a professional group of highly skilled practitioners.

With that in mind, what books/articles should PR pros read?

Grunig, to start, anything Professor Anne Gregory has been involved with and anything and everything that interests you. 

Best advice you’ve ever been given?

Two things:

  1. By working hard and giving everything you do your very best effort – you will achieve your goals.
  2. Get a mentor.

Solid advice, thanks Sarah. Where can we find you online?