Facing the heat this winter
A great journalist will not pull punches in pursuit of a story, so when our clients are in the eye of a media storm a robust reaction is required.
What clients rate most is our ability to take the heat out of a situation, media training for their spokespeople and achieving fair and balanced coverage or keeping things from the public eye completely.
We have recently helped a number of NHS Trusts, GPs and clients in the pharmaceutical and medical instrument worlds to face up to crisis PR.
As trained journalists we know our media law and can quickly convey we will not tolerate any deviation from the ‘rules of the game’ by reporters.
‘Keep calm and carry on’ is a clever slogan when talking to the media, and this is a great piece of advice: always be honest.