We are a digital, content creation and crisis communications PR consultancy that creates credible voices in healthcare and the environment, to improve the quality of life for people and the planet.
Latest Case Studies View All Case Studies
Blanket coverage for "fantastic campaign" stops Bristolians #DrivingBlindHealth
PR that punches above its weight - more front page news for CWPHealth
Client hits national front page with diabetes studyHealth
100% press office for 100% OpticalStrategy
Caring Campaign - Securing coverage for award-winning carersHealth
Continued buzz for LloydsPharmacy projectHealth
Helping clients break down the restrictions of ageHealth
Strong ROI for eye health campaignSocial media
Pollen app proves a hitHealth
Against the clock - tight deadlines for Mothers Day salesBeauty and lifestyle
Launching Sonetik hearing days in LloydsPharmacy in the consumer pressHealth
Highlighting the importance of Employee Assistance Programmes (EAPs)Strategy
Media relations for Mimijumi brandHealth
EyeCanSeeClearlyNow - Animation builds Facebook and web-trafficSocial media
Practising safe sun during the eclipseHealth
Christmas taken care of at LloydsPharmacyBeauty and lifestyle
Beauty at the touch of a buttonBeauty and lifestyle
Making animal show business content and copyHealth
Use of social media to #BeIconicSocial media
Enter the Powder RoomSocial media
Getting UV protection for eyes on the public radarSocial media
Public health awareness campaignHealth
Olympic Supplier Recognition SchemeEnvironment
Awareness for pharmacy initiativeHealth
Launching pivotal cold researchHealth
Thought Leadership for pharma distributorHealth
Education on hand hygieneHealth
Flu vaccination service launchHealth
Changing attitudes to wasteEnvironment
Boosting social media presenceHealth
Demonstrating ROI for our clientsStrategy
Regional coverage for Health HeroesHealth
Fast Track ResultsHealth
Taking men's beauty regimes from the bathroom to the workshopBeauty and lifestyle
Softening the stigma of a personal care productBeauty and lifestyle
Launching a natural skincare productBeauty and lifestyle
Improving the hand health of our nation's hairdressersBeauty and lifestyle
Talking biodiversity at EcobuildEnvironment
Celebrity launch raising consumer awareness of charity aimsBeauty and lifestyle
Managing hospital incident crisisCrisis Management
Managing media on drugs shortages debateCrisis Management
Drug launch to address menstrual issuesHealth
Campaign addresses recycling issuesEnvironment
Handling'watchdog' TV for utilityCrisis Management
CSR for Nuffield HealthHealth
Controlling takeover messagesCrisis Management
Raising profile of prostate remedyHealth
Balancing eco-protester damage at airportCrisis Management
Reaching over 50s with blood messageStrategy
Assuaging public fears over hospital cutsCrisis Management
Launching slimming productBeauty and lifestyle
Attracting new buyer for insolvent firmCrisis Management
Handling fallout over hospital mergerCrisis Management
Generating leads for solar firmEnvironment
'Twitterstorm' in customer serviceStrategy
Launching development agencyEnvironment
Achieving balance over BBC investigationCrisis Management
Managing BBC probe into pharma pricingCrisis Management
Making developer a model for public consultationCrisis Management
Lobbying ministers on hygieneHealth
Managing crisis for schoolCrisis Management
Raising profile of foot health websiteBeauty and lifestyle
Promoting drug delivery breakthroughHealth
Eden Project case studyHealth
Consumer PR campaign for skincare brandBeauty and lifestyle
Guru article on NHS customer serviceHealth
Lobbying on behalf of retail pharmacyHealth
Website build for animal health firmHealth
Issues-led campaign over landfill taxEnvironment
Lobbying on medical product safety issuesStrategy
Recent Blog Articles Go To The Blog
Doorstep interview - how to cope with hostile media interviews
The doorstep interview can be a disaster for the most seasoned business leader, campaigner or politician. You step outside your home, office or favourite restaurant only to find a mob of journalists eager to question you and film crews recording your every reaction.
BE A ROOSTER and CROW AT THE SHOW
Making the most of your stand at 100% Optical,
Tomorrows Retirement World - up in the clouds?
The future of the retirement home is a red hot issue in property circles and rightly so.
2016 Campaigns we loved - #NHScurator Twitter storytelling
In the run up to Christmas were sharing PR campaigns we liked this year, starting with NHS England.
2016 Campaigns we loved - Missing letters = missing blood 'types
We loved the June campaign to make the letters A, O and B go ‘missing’ from London street signs, shop fronts and the Daily Mirror masthead in a show of support for National Blood Week’s Missing Type campaign.
How health and beauty retailers can attract more shoppers
Its a tough time to be a UK pharmacy retailer or a beauty and personal care high street retailer, if they cant attract footfall.
Opticians who promote new eyewear can see a brighter future
British eyewear consumers are traditionalist shoppers, opting for classic colours and models, it seems
Top ways for health brands to win influence? Copy the herbal remedies sector
Sales of herbal and traditional remedies should reach £466 million by 2021, according to Euromonitor; not bad for a sector often dismissed by medics and its OTC rivals.
Employers, back the smear test
When news breaks that a third of young women have missed their recent smear test for cervical cancer the obvious questions are why and what can be done about it. Experts have blamed this on a lack of GP appointments, and women being reluctant to take time off work for an appointment at a surgery that does not offer checks outside office hours.
Opticians need to do emotional linking.
It is rare for opticians to feature in studies of high-street retailers that consumers love. Customers do not feel the connection with opticians that they do with John Lewis, M&S, Apple Stores and Boots.
Can pharmacists and doctors park their differences and lobby together, united?
English community pharmacy is not feeling very festive. The Government’s decision to slash its funding from December could leave the average pharmacy £28,000 out of pocket over the next two years. Brexit could also cost pharmacies around £2,400 a year due to the falling value of the pound and higher importing fees, adds Sigma Pharmaceuticals.
How to create a public awareness campaign
With news that 40% of children in England did not see a dentist last year, the BDA is calling on the government to invest in educating the public before it’s too late.
PR results you CAN take to the board
Have you ever said “I can’t take those PR results to the board”?
HRT in the news - offer a lifeline, earn some love
Sage tea makers, herbal remedy firms, yoga instructors, now is the hour to target women who use HRT. They will be reeling at today's news linking HRT to an increase in breast cancer. They need your products and your help.
Back off, Nanny. Just tell us what to do?
We Brits are belligerent and nothing raises our ire more than being told what to eat and drink and how much. Right? Or does nanny really know best? Two of today's health headlines today show us bristling at pep-talks while wanting more state intervention. The conflict seems to be all about class and income.
Have you got the right PESO mix?
PESO is an acronym for paid media, earned media, social media, and owned media.
My Week with Gravitas - Olivia Mace
Olivia joined the Gravitas team for one week to learn real-life PR skills and see if the industry is a good fit for her. Here, the sixth form student shares her thoughts after learning 'on-the-job'.
Embarrassing Bodies - Encouraging a change in perceptions to embrace our quirks
As part of the Cheltenham Science Festival, the Embarrassing Bodies’ doctors, Dr Dawn Harper and Dr Christian Jessen, will be presenting a behind the scenes look at the show.
Yes. Health education campaigns can change behaviours
Health education campaigns can fall short for several reasons. Some just fail to get attention or interest among the public. Some succeed in making people think, but it gets stuck as a concept and people don't act on it.
What is Public Relations?
We’re often asked by friends and family, “So what do you actually do?”
How to work with online influencers
Influencer marketing has been described as ‘word of mouth for the modern day’. Not surprising as so many consumers have more trust in their influencer, be it a blogger or journalist, celebrity or key opinion leader in industry, than they do just a brand message on its own. Many key influencers are viewed as peers, making them key targets to help push a story or product.
Why the need for specialist PR has never been greater
People talk extensively about how media has changed, but they miss one of the obvious ways that change affects how successful PR is, particularly in fields like healthcare and the environment.
SHOWING OFF: Do exhibitions have a place in modern marketing?
Speak to any marketer and they’ll talk of three things: how squeezed their budgets are, how the powers that be have decided they need to ‘do digital’, and the pressure they’re under to get enough ROI from trade shows this year.
VR for PR - whats the deal?
Virtual reality is predicted to get huge in 2016 and is already en route to make this the year of VR. What impact will this have on public relations and the future of storytelling? What should we be doing to keep up with the times?
How To Be An 'Exhibitionist!
Early 2016 we ran the press office for trade show 100% Optical – if you’re interested to hear how we got on, and increased visitor numbers, take a look at our case study. From this we’ve gathered loads of insight into how exhibitors can make the most of show press offices. It’s free PR after all!
Top PR campaigns in 2015
This year has seen a number of super effective PR campaigns, from well thought strategies, to quick wit. Here’s our roundup of favourites from 2015.
What did 2015 bring?
As 2015 draws to a close weve reflected on our accomplishments over the year and are looking forward to a busy 2016.
Google knows your audience, but how well do you?
With Google’s algorithms becoming more and more sophisticated, knowing your user is becoming increasingly important to improve your search rankings.
How do PR & SEO work together? A seven point guide
SEO has historically influenced web searches with artificial tricks and backdoor wizardry but this practice is no more. SEO has since evolved into content-orientated activity – an opportunity that PRs should be jumping on for their clients.
360⁰ videos - the future of news broadcasting & the next big brand opportunity
Sky News has released a video of the refugee crisis using 360⁰ video, allowing the user to click and drag the screen to get a full view of the scene.
The secrets of creating a socially shareable video
We’re really excited at Gravitas HQ about the imminent launch of the John Lewis Christmas advert and can’t wait to see the teaser which airs tomorrow (Friday) at 8am.
Not another Halloween blog post
Halloween campaigns can be amazing if done correctly, but more often than not they can be over-egged and just a little bit unnecessary.
Eight tips to be the ultimate trade exhibitor
Trade shows are the perfect platform to showcase your business and what you have to offer. Follow our tips to become Master of the trade show and harness the opportunities presented for your business.
The secrets to powerful local media coverage: think local and think footfall
The PRCA 2015 conference has urged PRs “not to underestimate the power of local newspapers”. They are more trusted and positive than the nationals. We agree and share our six-pack-strategy to celebrate this overdue recognition.
#ShareACoke the first to buy Twitter emoji
As part of its #ShareACoke campaign, Coca Cola has developed an emoji for Twitter, making it the first brand ever to buy an emoji on the social media website.
Health campaign storytelling - to get the human angle, look to Hollywood or The Archers
Cheltenham Literature Festival today lifts the lid on Alzheimer’s and asks can fictional representations help us understand the experiences of sufferers and their families?
Beginners guide to creating company ambassadors on linkedIn
A socially savvy company should take steps to maximise its employees’ LinkedIn profiles for the greater good of the business.
Recycling supermarket bags
Will the new plastic bag tariff now being charged by English supermarkets change shoppers' habits and reduce wastage...
Social engagement lessons from Jeremy Corbyn
Is Jeremy Corbyn a social engagement supremo?
Stem cell surgery could lift AMD cloud and cure blindness
It’s the breakthrough we’ve all been waiting for, says Brian Naylor, who has Age-Related Macular Disease (AMD). Surgeons are trialling a medical breakthrough that could cure blindness.
A guide to working with bloggers
Blogs are big business and gold dust for brands who want to reach out to new audiences, via a channel whose followers trust and respect them.
Begin at the end - a guide to evaluating success
To become an evaluation pro you should channel your inner J.K. Rowling – it’s widely believed that she wrote the last chapter of Harry Potter before any of the books were even published to keep her on track. She knew where she was heading.
10 top tips for PRs from award winning journalist
Encouraging thoughts for the PR industry come from journalist David Leake, ex Northcliffe Newspapers and freelancer for the national Sundays.
Rude health: how regional newspapers can survive the digital shift
The newspaper industry had two choices when reeling from the digital invasion – lay down and die or join the invaders.
Great news for e-cig industry, but be careful of marketing backlash
E-cigarettes have been cleared by Public Health England to not pose significant harm to health, being 95% less harmful than smoking standard cigarettes.
Five Tips To Be A 'Go To' Media Contact
After a busy day of face-to-face media briefings in London, in popped an email from a new health journalist describing Gravitas PR as the new “go-to” health contact for her page.
Meerkats wont repair reputation of insurance industry - five-point plan to re-build trust and loyalty
Can communications strategies designed to restore the battered image of insurance providers help other unloved service economies like utility, train and budget airline operators?
Gravitas Sees Clearly After 100% Optical Win
Exciting news - we've been appointed to handle press for the 100% Optical show in 2016.
Strong ROI for eye health campaign
Persuading people to engage with ‘dull’ eye-health issues and their opticians takes real marketing muscle. We flexed ours by inspiring opticians to do entertaining high-street education. The results won 233 million readers and a 33% spike in social media fans.
Due to the success of last year’s Think About Your Eyes roadshow we’ve hit the road once again to get everyone in the UK to practise safe sun this summer.
The death of organic social media campaigns and why paid media isn't cheating
Talk of Facebook algorithms, monetised pins on Pinterest and Instagram adverts means PR can no longer hope to achieve the right results for brands without looking at paid media.
Five ways you should be using Periscope to enhance your brand
Live-streaming through apps like Periscope is the latest development in social media. Early adopters have mixed opinions on how it can help or hinder brands but whatever side you fall the power of Periscope cannot be denied.
How to: Manage Your Social Media in a Crisis
For a lot of brands, whatever your size, a crisis can be a case of ‘when’ rather than ‘if’. In a digital world where news breaks on social media first how can you successfully steer your brand through a crisis?
Four PR Books You Should Read Already
There's always time to brush up on your PR skills so take a look at our pick of the best books that can polish existing knowledge or teach you something new.
Six ways to avoid Thomas Cook PR disaster
There are lessons for every company over the way Thomas Cook mishandled the tragic deaths of Bobby and Christi Shepherd, who were poisoned by carbon monoxide fumes from a faulty boiler on holiday in Corfu.
Gravitas Social Media Digest - What's New This Week?
It's no exaggeration that things move fast in the world of social and digital media - here's our round-up of the latest industry chatter.
Shine the light on crowdfunding
The future of renewable energy and reducing carbon emissions has received a boost with crowdsourcing schemes.
Britain as the worlds decarbonisation designers?
If the UK invented democracy and the internet, couldn’t it also invent a low carbon economy of smart ideas to tackle global climate change?
In defence of the printed publication
Nothing lands on the desk quite like a well-produced printed publication. The impact and engagement are uniquely irresistible. The feel, the smell, the touch all pervade. Print-on-paper has been around for a very long time, it has served us well and it still resonates with us.
How should employers approach mental health in the workplace?
On 1 April, we saw an update to the Mental Health Act 1983 – the first one since 2008. Some of the biggest changes we’ll see are doctors giving patients and carers more involvement in discussions regarding their own care, focusing on personalised care as well as supporting the ‘Closing the Gap: Priorities for essential change in mental health’ campaign to eliminate discrimination and stigma around mental health. But what should employers be doing in light of these changes?
Replace the NHS 'old banger with a new model?
The election bidding war begins over the NHS. For a precis of Tory and Labour pledges, see below this colourful piece from our guest-blogger Frank Talker. Send us your own alternative plan – we may publish it!
Five Minutes With...Sarah Pinch
CIPR President Sarah Pinch is a busy woman – alongside her Presidential role she also runs her own agency and is the Non-Executive Director of the Health and Safety Executive.
Eclipse 2015: Solar spectacle, spectacles & guerrilla PR
On 20 March the UK saw its first eclipse since 1999 and, despite reports of clouds blocking the view, those who saw it said it was breath-taking.
Keeping cool - what brands can learn from Adidas Originals digital strategy
Once your social media campaigns have amassed a large following how do you keep that following interested and engaged in your activity? For our four key tips, we looked at Adidas Originals.
Whats in a tweet? How Twitter plans to sell user tweets to brands
Twitter is moving the way of Facebook and looking to mass sell tweets to help businesses better profile and understand their customers.
The Greater Manchester NHS opportunity - are private healthcare providers ready?
Much has been made of the new look Greater Manchester NHS since it was announced it will have control of its own budget from 2016 – and a new report this week claims the model to be the perfect blueprint for saving our poor, cash-strapped health service.
How can GPs approach prescribing exercise to patients in place of drugs?
A report by the Academy of Royal Colleges says exercise should be prescribed in place of drugs to prevent a range of illnesses but how can GPs approach this with patients?
Now wash your hands for a cleaner company image
The reputational damage to the Royal Cornwall Hospital NHS Trust over its dermatitis debacle is good news for Cinderella, if not the hospital and the tax-payer.
Social suicide - Facebook makes mental health a social issue with new support tools
Facebook has announced plans on its blog to roll out a new support platform for users who share suicidal thoughts on the site.
Five Minutes With Jonathan Pollinger
We sat down with social media consultant Jonathan Pollinger to chat about the latest trends online and the best places to keep on top of the changing rules and newest platforms.
Adding Grit to Gravitas
Hello, Kirsty here, the latest Gravitas PR recruit! I’m now into my second month as Account Executive at Gravitas PR and I have probably learnt more here in that short time than I have done in the last year.
The art of social engagement for pharmacy
We’ve been social long before Twitter was spawned, says Gary Paragpuri, former editor of C&D and ex- pharmacist. Gary, who led the building of the UK’s biggest, most active online pharmacy community, says the art of social engagement is reciprocity. If your social media goal is to coalesce disparate customers into a community that is affiliated to your brand, read on.
Could social media be your pharmacys secret weapon?
Gary Paragpuri, former editor of C&D and ex-pharmacist, led the building of the UK’s biggest, most active online pharmacy community. In the first of our series of expert blogs he explains why even the smallest trusted local health professional can engage far more deeply with its community by capturing and uniting people with common interests and earning their loyalty on social media.
Five Minutes With Rebecca Wright
We caught up with freelance journalist Rebecca Wright to see what really gets the women’s consumer media interested.
Cybervandalism - How secure are your social media accounts?
Social media security has become a key issue following recent events surrounding US Military Twitter account @CENTCOM.
The Three PR Trends You Need to Know About in 2015
Wondering where to take your PR plans this year? Get one of these trends right and you’ll be on the path to PR success. Incorporate them all and you’ll have 2015 sussed.
The Great Care Debate - Your Guide to Care Home PR
Do you know any bed blockers? Chances are, you do, and you may not even realise it. The reason I’m so sure is that my Nan is currently a bed-blocker, and it took me a while to spot the problem.
Top Three Meditation Apps for 2015
Meditation is no longer seen as something hippy dippy types do instead of working – it’s a way we can all cope with overwhelming pressure.
A&E Bedlam - Storm in a bed-pan?
Some of the more sensational coverage of A&E waiting times surely needs re-balancing.
Battle of the Resolutions
It’s the time of year when we’ve all decided we hate ourselves so much that everything about us must change. So we make New Year resolutions and cry when we’ve failed at them all by the first week of February and have to wait a whole 11 months to try again.
Your real guide to PR evaluation
As 2014 draws to a close, our clients and contacts are dwelling on what’s worked and what’s not over the year.
Your Top 5 Social Media Tips for 2015
Social media is an ever-changing beast and we’re constantly being asked by our clients to tame it.
PR, politics and the Autumn Statement
Whatever your political persuasion, the recent Autumn Statement delivered by The Chancellor, George Osborne, was an impressive example of effective political PR.
Be ready for a crackdown on product recalls
In an effort to simplify and clarify responsibility over product safety, The European Commission is planning new regulations for all products aside of food and pharmaceuticals.
Prep for the personal health budget land-grab
NHS patients are about to flex their muscle with new rights on personal care budgets. Health providers need to handle a potential sales and marketing land-grab. Our six-point communications plan offers some useful manoeuvers.
The In betweener - how to get ahead in PR
In a time between the end of my master’s degree and applying for scary real jobs, I find myself getting some valuable work experience at Gravitas PR.
When a nudge is better than a push in PR terms
A growing number of businesses and government bodies are applying “nudge theory” to make their PR, marketing and comms strategies more effective in changing people’s behaviours and consumer choices. Is it time you thought about it too? This article may open your eyes.
Thinking like a patient, acting like a taxpayer - the Simon Stevens approach to the NHS
In a recent letter to The Guardian 71 senior NHS leaders warned that the NHS will become "unsustainable" unless politicians set out clearly how they will modernise and fund the service. They stated that "the services we commission and run are not designed to cope with the care needs of the 21st century," due to an ageing population, the growth in the numbers of those with lifestyle-related conditions and healthcare costs running 4% above normal inflation at a time when the NHS is expected to deliver huge budget savings.
PR wobbles? None last night as we were awarded 3 PRCA DARE awards read on..
All smiles for Kay and the team as Gravitas took home 3 PRCA DARE awards last night from the awards ceremony in Bristol.
Going back to the future?
In a recent interview with The Telegraph (29 May 2014) the new chief executive of the NHS, Simon Stevens, called for an end to the mass centralisation of services and outlined the case for more care to be provided in community hospitals. This was reported by The Guardian and others as a “reversal” of current policy, but is it? Have those who have campaigned against hospitals closures or the downgrading of services won the argument? Well, not quite, as what Stevens outlined was more an evolution in policy than a reversal.
E-cigarettes: an ethical or a class issue?
Listening to the experts at May's OTC Bulletin conference on e-cigarettes, I sense the fate of this new market lies as much in our class prejudices as anything.
PR WOBBLES? STAY BRAVE TO WIN AWARDS
It’s double-awards time for our client Essilor. Weeks after they bagged Optician magazine’s Campaign of the Year award, we are shortlisted in three PRCA DARE awards for the same campaign: #thinkaboutyoureyes.
The crisis around the corner
All of us at some time will have watched with a mix of horror - and a degree of glad-it-is-not-me sympathy - as a floundering Chief Executive or company spokesperson gets eviscerated by the media during the midst of a corporate crisis which has engulfed them. Corporate and personal reputations can be shattered in moments and take years to repair at great expense. In extreme cases, businesses go bust.
Can the customer ever really be king in pharmacy?
Attending the SMART Conference last week served as a reminder of the enthusiasm and drive shown by all working in the pharmacy sector to provide an excellent experience to those it serves.
It's all about me me me...
What charity PR can learn from behavioural science
I recently read a fascinating piece from The Marketing Society that identified insights from behavioural science to increase charitable giving. As a former charity PR myself, I started thinking about how similar tactics could be used to boost a charity’s media coverage.
Contextual marketing that delivers great customer and patient experience could kill off old-fashioned, one-way marketing.
Many of our clients are rightly into this new game. They are nudging individuals to get health checks and eye-tests, or try a new product or service and they are targeting relevant people at those touch points in life when they're most receptive.
Can we have our words back please?
Whether it's digital or offline content, writing remains an important skill for PR pros. And nothing irritates us more than when 'impact words' lose their meaning by being overused. Here we examine some of the worst offenders.
I predict a riot
Im told people like lists so Im starting 2014 with one of my own.
How do you solve a problem like Nigella?
It can have escaped no one’s attention that Nigella Lawson has come in for a bit of a media battering recently. First the revelations about her unhappy marriage, with Nigella held up as the unlikely poster girl for domestic abuse, followed by the high profile court case and admissions of drug taking.
Green cause needs right sort of nourishment
The once-flourishing green cause has all the appearances of beginning to wilt.
Resolutions are for every day, not just New Year
Come New Years Day we shall make resolutions - but for January 1 itself. Then on January 2 we shall do the same, and on January 3, too, and so on right through the year.
Are PRs immune to their own tricks?
At a time when people are busy Christmas shopping, partying or just looking forward to the holiday season, getting consumers to pay attention and react can be tricky.
Traditional and social media - an uneasy marriage?
Are traditional media and social media warring factions or can they work hand in hand? Does the changing media landscape offer a big PR opportunity?
Can the last one leaving turn the lights out please?
If the headlines are to be believed we might as well just give up.
Fracking fight - more heat than light?
A much-cherished principle among protesters is that it’s those who shout loudest and wave the biggest placards who get the best coverage.
Turn it off and on again
So the US Government has had a shutdown, welcome to my world Mr President.
Digital content - do it right or don't bother
Ever considered why you would bother producing digital content at all? Read on...
Bad news always shouts louder
Today it is 65 years since the start of the NHS. Nobody appears to be in the mood for a party. But perhaps we should be celebrating.
Think visual to piggyback coverage on royal birth
Silly season is going to be a little bit more interesting this year.
And the award for this weeks PR gaffe goes to
David Cameron No, not quite... In true Ascot form he was pipped at the post by the Care Quality Commissions (CQC) media manager, Anna Jefferson.
Pfizer to face stiff opposition
After 14 years of market domination, Pfizer is to lose its UK Viagra patent this month. Probably one of the most talked about and sought after drugs since penicillin was discovered, this little blue pill has hit the headlines for many reasons during its reign.
Er could you say that again?
Take a look at this memo recently sent to senior staff by a head office which, to protect the identity of our source, shall remain nameless: 'The company intends to get all its ducks in a row before engaging in the heavy lifting involved in restructuring headcount management.
Show and tell
Have you ever bought a product based on a friends recommendation? The likely answer to this question is yes.
Follow "Jo Loves " for branding tips
For a masterclass in brand intimacy follow Jo Malone.
Choosing celebs that align with your brand
This week the team at Gravitas has been busy opening new-look pharmacies for LloydsPharmacy, drawing the crowds in to watch loyal customers cut the ribbon. A good celebrity helped...
Expertly does it
When Angelina Jolie spoke out about her double mastectomy it surely raised awareness amongst women worldwide of the risks of breast cancer.
Social media crises: be superfast
It took Virgin Media two days to respond to a Facebook storm over a wrongly-issued broadband bill - a lifetime in social media. So this weeks PR tip is to create a rapid-response social media plan.
A campaign by any other name is still a campaign
Its nigh on three weeks since public health was placed in the hands of local authorities.
Know what your brand stands for - and stick to it
Margaret Thatcher and her politics will continue to polarise opinion for years to come, but few doubted what she stood for or what her brand was. Our tip for the week is: have a mission statement and stick to it.
A picture tells a thousand words
The front pages today are awash with a picture of a young girl dodging a kiss from Prince William. Is this just cute or a good PR tactic?
Life or death for reputation
Lasts nights Horizon programme showed even the best brains can be overwhelmed in the heat of a crisis.
Bloggers in a flutter over press charter
If there is any clear message at all to emerge from the baffling miasma surrounding the fiendishly complex new system of press regulation it is this: Let the blogger beware.
Gravitas boosts health presence
Gravitas has been tasked with raising heart health awareness by new client Vitagenus.
Client wins in animal health
Gravitas has expanded its presence in the veterinary sector with two new clients wins, adding to its continuing support for British Small Animal Veterinary Association (BSAVA) Congress.
Think outside the box to be first past the post
The crowds have left Cheltenham and as horses and jockeys recover, its got us thinking about how a good comms strategy gets you first pass the post.
Kick the habit
Next Wednesday sees the return of national No Smoking Day and here at Gravitas, weve been encouraging people to head into their local pharmacy to quit.
Welcome to the blogosphere
Todays result in the Eastleigh by-elections has got the Twitterati cramming in their opinions in 140 characters but for those who want to say more, blogs are better.
Stats, stats and more stats
Chances are youre full of cold and stressed about putting the housework off?
Its the aftermath of Valentines Day and the Gravitas team is thinking of the relationships we hold with those dear to us, one of those being the one we have with the media.
Trying to influence thinkings? Then take soundings.
This weeks Francis report into the Mid Staffs hospitals scandal stressed the importance of communication.
Starting strongly in 2013
Public relations consultancy Gravitas has come off the 2013 starting blocks strongly with new clients that boost its activity in the healthcare and environment sectors.
Slow and steady wins the race
As we wave goodbye to January, ask yourself this - did you keep to your New Year resolution? Did you vow to drink less or work out more only to fail a few weeks in?
Its Showtime, folks
The words 'triple-dip recession almost sound like an amazing dessert but the reality is this is something the UK could face, as latest figures show the economy could re-enter recession. Can trade shows provide a way forward for businesses?
Every little helps when crises hit supermarkets
The Tesco horsemeat saga has gripped the nation this week, leaving our biggest retailer stacking up apology adverts while de-stacking the burger shelves. What should firms do to limt the damage when crises hit?
PR firm boosted by Olympic legacy
Gravitas Public Relations has leapt from the 2013 starting blocks with two new client wins - strengthening its presence in the healthcare and environment sectors.
Hippies moaning and bending into funny positions used to spring to mind when yoga was mentioned but since starting a course a month ago I’ve found practising 'downward facing dog’ and 'child’s pose’ to be the highlight of my week.
The laughing cavalier - all the way to the bank
Nigh on £500,000, one year’s free health insurance and a hefty contribution to crisis management (or PR as the Beeb called it) has been deemed a 'cavalier’ use of public money by MPs.
Pope upstaged in big news tweet-off
Wow; what a news day. As I sat down to blog about the pope entering the cyber-world of Twitter - lol - I read that the Duke and Duchess of Cambridge are, or is it is LMAO, expecting.
Leveson Report published
So the long-awaited Leveson report has been published. It depends who you speak to whether or not the recommendations are proportionate or not.
Awareness weeks promote essential health check-ups
As we go to press on this newsletter, look out for giant red hearts being splashed across the regional media and in the windows of independent pharmacies.
Prince Happy and the paparazzi effect
We say hats off to the charity WellChild which celebrated the courage of seriously ill children and the dedication of their carers at their recent London awards ceremony.
Pop-up shop power for cosmeceutical firm
We have added a top-notch skincare range to our growing portfolio of products for people wanting to look 10 years younger, safely.
Three things we like
Developments that push the boundaries of the health and green economies always grab our attention. Here we list three we particularly like:
Honeymoon for Hunt in health?
What do we know of Jeremy Hunt, newly responsible for the NHS, and is the outlook better with him in charge?
POM to P to P+
There are three classes of medicine in our health system and to date this structure appears to be pretty straightforward and has worked pretty well.
What do clients really need now from their agencies?
We asked our clients and contacts what drives them today when selecting a communications agency and this is what they said:
The green agenda
Between airport capacity and simpler planning laws, we can expect a lot more hoo-ha in the green agenda, following George Osborne’s new measures to jump-start the economy.
Smells like team spirit
My mum, my two sisters and I all signed up in our local park last Sunday for Race for Life 2012. None of us are 'natural-born runners’ (whatever that means), so teamwork really matters. Encouragement is often underestimated but hearing 'you can do it’ when running can give you the strength to finish. Nothing carries you more than the encouragement of those around you.
A shortage of options on medicines?
The drug shortages crisis that has plagued the UK for the past two years has been tackled by the All Party Parliamentary Group (APPG) for pharmacy in a long-awaited paper. Read its full recommendations here.
Lets talk about sex, baby
My seven-year-old daughter is still my baby girl in my eyes. She’ll always be so - that’s the effect girls have on their Dads - but without wanting Victorian, I’m worried about mixed messages.
Life's a Pitch, and then you buy
“He’s stolen my idea” I wailed today, hearing Philip Delves Broughton, author of Life's A Pitch, debating with writer and journalist Viv Groskop debate whether you can apply lessons from the business world to real life, on the Today Programme.
Keep on running
Support, determination and self-belief – three critical aspects needed when training for a marathon. This is what I discovered when I ran April’s Brighton marathon – the same week I joined Gravitas Public Relations as an Account executive.
Where insurers can help corporate health
Speak up when leader’s leave of absence risks rumour disease, says KAY WILLIAMSON
Far and wide rippled the relief when Antonio Horta-Osorio resumed the helm at Lloyds.
The day health new year resolutions wither
Jan 9 is the day most Brits break their New Year’s resolutions.
Christmas spirit flowing at festive fair - a good use of my spare time
Helping my local community is an important part of my personal life and co-ordinating our annual craft fair is something I’ve done these last 15 years. Our annual craft fair is the culmination of a lot of hard work and effort by many people who ensure the Christmas spirit flows freely.